Chapter 3. Business Value

Delivering value to the customer is the main driver for all Agile development practices. How many of us know concretely what specific values are most important to our customer’s business? How many of us know what business value[1] is delivered by the software development practice we use? In this and the following chapter, I will show you how you can answer these questions and use those answers to decide what practices you should adopt.

In this chapter, you and I will examine different areas of business value as they relate to Agile practices. The remainder of the chapter covers the most common business values and their descriptions. Read them to get an overview of what customers find valuable.

The exercises at the end ...

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