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After Effects @ Work by Richard Harrington

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FAST, WIDE AND 3D: XFX TRADE SHOW VIDEO

CHRIS AND TRISH MEYER, CYBERMOTION

When you’re creating a web site or a brochure, you’re assuming a person has come to you to read your information. When you create a commercial, you’re assuming that the viewer will watch for all 30 seconds. But when someone is walking down an aisle at a trade show, you might have less than three seconds to grab their attention and lure them in. This was our challenge: creating a series of 30-second videos that conveyed a message, but just as important, encourage a person to stop, watch, and enter the booth to learn more.

For this project, our studio, CyberMotion was hired by CRISP (www.crispbranding.com), a boutique branding agency in Costa Mesa, California who can name ...

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