|Case Study 6|
Filling the frame with light through a mixture of 3D rays and 2D compositing tricks.
The LePrevost Corporation was responsible for a significant redesign of PAX’s on-air image. LePrevost developed a different look for daytime, primetime, and weekends. We worked with Creative Director/Designer John LePrevost of the LePrevost Corporation plus Art Director/Designer Wendy Vanguard of Manna-Design to execute the prime-time promotional graphics. The central concept was to create a feeling of wonder using radiating, prismatic lights.
Although most of the elements – such as the PAX logo – originated as print-like 2D, the overall look had to be very dimensional. This seemed to call for ...