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After Effects in Production, 2nd Edition by Chris Meyer, Trish Meyer

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Case Study 4      

Curious Pictures : Sol

Electric pixels and wooden puppets combine to create a quirky set of beer commercials.

Ever since The Simpsons appeared, animated characters have been very popular. But how do you take advantage of this trend while still looking fresh and interesting? For the Mexican beer company Sol, Curious Pictures tapped the tradition of Mexican puppetry to create “Woodmation,” a graphical blend of physical animation and digital compositing.

In this case study, we’ll trace how these puppets were hand drawn, scanned, distressed, printed on wood veneer, filmed individually, and re-composited in a manner that makes it look like all the action took place on a puppet stage – but with the flexibility ...

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