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After Effects in Production, 2nd Edition by Chris Meyer, Trish Meyer

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Case Study 2      

Belief : Alive

Crafting a flexible, international image using fluids and silhouettes.

Belief has developed a name for themselves in branding multinational networks. Their success is partly due to their ability to cross cultures with suggestive yet abstract imagery. For the Hong Kong-based Alive travel network, Belief used water to depict landscapes, and silhouettes to depict people of many nations enjoying themselves. In addition to creating beautiful designs, Belief also created projects that would be easy for affiliates to localize and personalize.

In this case study, we’ll look at how the human and liquid elements were captured, processed, and blended into final frames. Equally important, we’ll discuss ...

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