About the Author
Vijay Mahajan is former dean of the Indian School of Business and the John P. Harbin Centennial Chair in Business at the McCombs School of Business, University of Texas at Austin. He is the author or editor of ten books, including his recent book on emerging markets, The 86% Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century, which received the 2007 Book of Year Award (Berry-AMA) from the American Marketing Association. He is one of the world’s most widely cited researchers in business and economics and has been invited to make presentations to more than 100 universities and research institutions around the world. He has consulted with Fortune 500 companies and delivered executive development programs ...
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