Index

AABS (Assocation of African Business Schools), 140

Ab-dul Rahman Ibrahima Ibn Sori (West African prince), 183

Abdou, Fifi, 53

Abebe, Tsegaye, 114

Absa Group, 47–48

Accor hotel chain, 178

Actis Real Estate Investment Fund, 83

activists, role in market opportunities, 211

Addy, Tralance, 176

Adebare, Rotimi, 10

Adichie, Chimamanda, 119

advertising. See also marketing

Michael Power advertising campaign, 163–164

product packaging, 159–160

wall branding, 159

aerospace industry in Nigeria, 26

AES Corporation, 107

Africa. See also names of individual African countries

airline industry, 33–34

ancient and modern civilizations in, 218–220

Asian trade in, 15–17

banking industry growth, 47–49

cell phone industry growth, 45–47

dangers in, 55

economic ...

Get Africa Rising: How 900 Million African Consumers Offer More Than You Think now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.