Part II: Month 1: Pre-Launch Research and Analysis
In preparation for entering the exciting world of affiliate marketing, we have a lot of ground to cover. You’ll want to make sure you have thoroughly studied the competitive landscape, understood how tracking and reporting works, and decided on the program management route to choose. In the course of the following four weeks, you’ll get all of these sorted, as well as finalize the core structure of your future affiliate program.
Chapter 3 Week 1: Perform Competitive Marketing Analysis
Chapter 4 Week 2: Understanding Tracking and Reporting
Chapter 5 Week 3: Evaluate Program Management Options
Chapter 6 Week 4: Finalize Payment Models and Cookie Life
