Part I: History, Terminology, and Introductory Remarks
One of the world’s greatest authors, French philosopher and writer, Voltaire, is known for saying, “If you wish to converse with me, define your terms.” This is exactly where we will start our journey, defining affiliate marketing itself, and all of the key terms, participants, and processes. We will also discuss how affiliate marketing fits into your overall marketing mix, how affiliate programs work, and how affiliates differ by the promotion methods they use.
Chapter 1 Understanding Affiliate Marketing
Chapter 2 Budget, Payments, and Related Considerations
