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Affiliate Program Management: An Hour a Day by Evgenii Geno Prussakov

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Chapter 16

Week 2: Master Affiliate Program Analytics and Optimization

It is interesting that you do not see much written about affiliate marketing analytics, whereas if there is one industry that relies on analytical data especially heavily, it is affiliate marketing. Additionally, I do not see many quality articles on the importance of ongoing testing and optimization or competitive intelligence. This week you’ll focus on all of these and beyond.

Chapter Contents

  • Monday: Understand What KPIs and Metrics to Focus On
  • Tuesday: Split Test to Improve Conversions
  • Wednesday: Explore Alternative Tracking Solutions and Compensation Models
  • Thursday: Engage in Ongoing Competitive Intelligence
  • Friday: Analyze Progress and Stay Informed

Monday: Understand ...

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