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Affiliate Program Management: An Hour a Day by Evgenii Geno Prussakov

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Chapter 12

Week 2: Plan Your Affiliate Communication

Webster’s dictionary defines communication as “a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.” Unfortunately, in the context of affiliate program management, both the process and the system are frequently impaired. During this week, you will learn the best practices of communication with affiliates so you are equipped to handle this important component of program management in the way it should be handled.

Chapter Contents

  • Monday: Study Affiliate-Preferred Channels of Communication
  • Tuesday: Decide on Frequency of Newsletters and Approach
  • Wednesday: Learn How to Put Together Affiliate Newsletters
  • Thursday: Launch Social-Media ...

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