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Affiliate Program Management: An Hour a Day by Evgenii Geno Prussakov

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Chapter 9

Week 3: Research and Develop Program Policies

There is hardly anything more foundational to your affiliate program than the program agreement that you are going to work on this week. It will be made up of both general considerations and very specific policies such as the use of trademarks, necessity of disclosures, specific types of marketing employed to promote your brand and your product(s), and other things. By the end of this week, you should have a comprehensive affiliate program agreement.

Chapter Contents

  • Monday: Work on Your Coupon and Discounts Policy
  • Tuesday: Develop Your Trademark Policy
  • Wednesday: Formulate Policies Regarding Loyalty and Rebates Affiliates
  • Thursday: Word Your Recommendations on Affiliate Disclosures

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