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Affiliate Program Management: An Hour a Day by Evgenii Geno Prussakov

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Chapter 6

Week 4: Finalize Payment Models and Cookie Life

Now is the time to make the decisions pertaining to affiliate compensation, which is one of the most important parts of the prelaunch phase. In an effort to help you choose the best payment model for your case, this chapter will cover real-life examples of how other merchants have set up their programs. It will explore whether a two-tier program is right for you as well as look at the important subject of cookie life. By the end of this week, you should have a good idea of what and how you will be paying your affiliates.

Chapter Contents

  • Monday: Decide on the Payment Models to Use
  • Tuesday: Determine Whether You Need a Two-Tier Program
  • Wednesday: Study Cookie Retention Data and Make Conclusions ...

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