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Affiliate Program Management: An Hour a Day by Evgenii Geno Prussakov

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Chapter 4

Week 2: Understanding Tracking and Reporting

Now is the time to learn about what will be the very skeleton of your affiliate program: the platform on which it will rest and operate, as well as the exact way everything will function. In this chapter, you will look into the different types of affiliate program platforms available to merchants, analyze payment options, and also explore cookies and their role in affiliate marketing.

Chapter Contents

  • Monday: Evaluate Affiliate Networks
  • Tuesday: Understand CPA Networks and How They Work
  • Wednesday: Assess In-House Solutions
  • Thursday: Analyze Payment Options
  • Friday: Understand the Importance of Cookies

Monday: Evaluate Affiliate Networks

This chapter starts with a look into the types of ...

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