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Affiliate Program Management: An Hour a Day by Evgenii Geno Prussakov

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Chapter 2

Budget, Payments, and Related Considerations

In this chapter, you’ll look at the financial component of your affiliate program, learning the answers to such questions as these: What investment will be required to get it all rolling? What compensation models are most popular, and how are other advertisers using them? What happens if invalid sales/leads get referred? Additionally, this chapter will touch on the interaction between affiliate marketing and other online marketing channels you may be utilizing.

Chapter Contents

  • Budgeting
  • Performance-Based Models
  • Interaction with Other Channels
  • Reversal Policies and Related Considerations

Budgeting

Like any marketing endeavor, your affiliate marketing program requires a budget. In comparison ...

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