Chapter 2
Budget, Payments, and Related Considerations
In this chapter, you’ll look at the financial component of your affiliate program, learning the answers to such questions as these: What investment will be required to get it all rolling? What compensation models are most popular, and how are other advertisers using them? What happens if invalid sales/leads get referred? Additionally, this chapter will touch on the interaction between affiliate marketing and other online marketing channels you may be utilizing.
Chapter Contents
- Budgeting
- Performance-Based Models
- Interaction with Other Channels
- Reversal Policies and Related Considerations
Budgeting
Like any marketing endeavor, your affiliate marketing program requires a budget. In comparison ...
