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Affiliate Program Management: An Hour a Day by Evgenii Geno Prussakov

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Chapter 1

Understanding Affiliate Marketing

With its heavy focus on performance, affiliate marketing is a model of advertising that, regardless of its young age, has already gained great popularity among multiple online businesses, including many of the largest brands. It exists at the intersection of all other types of online marketing, and it involves all possible forms of online advertising. In this chapter, I will lay the foundation for your knowledge about affiliate marketing, including looking at its history, its basic terminology, and all its main components.

Chapter Contents

  • What Is Affiliate Marketing?
  • Affiliates, Subaffiliates, and Superaffiliates
  • Universality of Affiliate Marketing
  • Marketing Channels and Types of Affiliates
  • Popularity ...

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