Glossary of Abbreviations
Ad: advertisement May be in the form of text, banner, Flash, video, or any other method that is displayed on the Internet.
AM: affiliate manager Person in charge of the management (and sometimes organization) of a company’s affiliate program.
AOV: average order value A metric that reflects the average value of a purchase. Calculated by dividing the total value of orders within a given period of time by the number of orders.
ASP: Active Server Pages A Microsoft technology for dynamically generating web pages that contain one or more scripts that are processed on a Microsoft web server prior to the page being displayed to the end user. The idea is somewhat similar to SSI. See www.asp.net.
ASP: application service ...
