Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships

Preface

It is in the spirit of learning and teaching that I brought forth this work. As I drive to another meeting to serve as a mentor to protégés from local universities, I think back to those who have influenced me in my career over the years. I have learned so much from my influencers, which include family, friends, coworkers, peers, employers, and world leaders. I’m grateful and appreciative to all their advice, guidance, and inspiration.

Thanks to all the wonderful contributors who shared their knowledge and experience within these pages in our interviews together. You have taught me so much. And I have enjoyed meeting and learning from each one of you.

Now I would like to learn from you, my valued readers. Please share what advocate marketing ...