Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships

Acknowledgments

I’d like to thank Tony Cornish for giving me the idea to write this book.

I greatly appreciate the assistance and reviews from Alvin Hayes and his support to get this project accomplished.

I’d like to express my sincere thanks to Susan Wilson, Ph.D., who edited and brainstormed with me in the pre-production versions of this book.