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Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships by Barbara Thomas

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12. Enthusiastic Advocates Help Businesses Drive Measurable Marketing and Revenue Performance

Jim Williams is an advocate evangelist who is passionate about telling marketers about forward-thinking organizations that harness the power of advocate marketing programs to advance their marketing and revenue goals.

Williams, vice president of marketing for Toronto-based Influitive, believes that most businesses today only identify a few customers who are fans of their brand, products, or services. But leading-edge companies are adopting scalable advocate marketing strategies supported by emerging technology solutions. They are identifying crowds of brand advocates and leveraging the passion of their fans into action that generates measurable benefits. ...

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