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Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships by Barbara Thomas

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2. Why Is Advocate Marketing Important?

What value do you place on a customer who provides a favorable reference to a prospect? Would you be interested in a case study that highlights the role of your product or service in a customer’s operational excellence achievements? What would it mean to you if a customer shared the benefits of using your product or service on an earnings call? These real-world examples illustrate why advocate marketing should be important to your organization. However, they are just the tip of the iceberg as marketers across the globe have discovered the power of advocate marketing strategies and the benefits they provide to the businesses that adopt them. Whenever possible, bring advocates into your marketing strategy ...

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