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Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships by Barbara Thomas

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1. What Is Advocate Marketing?

You are an advocate. Everyone is an advocate for at least one product or service in this universe. Advocate marketing, in simple terms, is the act of asking for action. It is the strategy used by organizations to encourage and engage clients and other stakeholders to publicly express favorable comments about a product or service. There are millions of brands and products available in the marketplace. Some of them make our lives more productive or more enjoyable. Because so many brands impact our lives in every conceivable way, consumers develop a special bond that links them to a product or service they love and rely on. The benefits from that product or service prompt consumers to enthusiastically tell friends, ...

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