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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Adding keywords in bulk using AdWords Editor

If you have dozens, hundreds, or thousands of keywords that you need to add to your account, AdWords Editor can be a great time saver. You can import your keywords from a spreadsheet into the application, or copy and paste keyword lists you are working on into select campaigns and ad groups.

Getting ready

Prepare your new keywords and figure out which campaigns and ad groups they should be added to. You have the following options:

  • Create an AdWords Editor-friendly CSV file and import it to AdWords Editor. The easiest way to get started would be to export your current campaigns and then add any new keywords you wish to create to the exported spreadsheet. In AdWords Editor, go to File, choose Export spreadsheet ...

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