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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Automating actions based on rules and goals

Automated rules in AdWords can save you time managing and optimizing your account by performing changes to your campaigns based on the criteria you specify. For example, you can adjust bids based on specific goals and latest performance or pause ads when a certain promotion is set to end.

Getting ready

Plan how to best take advantage of automation. Here are a few ways you can use automated rules:

  • Adjust bids based on ad position, conversions, and other factors. For example, you can increase bids on your top converting keywords.
  • Pause or activate campaigns, keywords, or ads that feature special promotions. For example, if you have a free shipping promotion running for a few days only, you can activate and ...

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