O'Reilly logo

Advertising on Google: The High Performance Cookbook by Kristina Cutura

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Setting up Dynamic Search Ads

If you sell a large number of products and would like to automate the process of creating and managing AdWords ads, you could benefit from a new campaign type called Dynamic Search Ads. You do not need to pick keywords or write unique ads with custom landing pages for your various products, and you don't need to pause products that are out of stock. AdWords does this work automatically for you, matching up the appropriate keywords to the most relevant landing pages based on your website's content.

Getting ready

Determine if Dynamic Search Ads are appropriate for you. This campaign type works best for businesses that offer a large number of products or services that change frequently based on inventory or seasonality. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required