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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Tips to increase traffic

If you're getting great results from AdWords, chances are you would like more traffic. Be cautious as you expand and implement the proposed strategies, focusing on a select few at a time to keep your ROI steady.

Getting ready

Review your current campaigns and figure out which ones are meeting your ROI goals. You'll want to start your optimization efforts there.

Catalog your current strategies and campaigns:

  • Are your campaigns targeting all of the relevant locations?
  • Are you advertising all of your current products and services?
  • Have you tried running ads on Google's Display network?

How to do it...

To increase traffic, try the following strategies:

  1. Increase your budgets on campaigns that are restricted by budgets and not showing ...

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