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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Running and scheduling reports

Running reports in AdWords is easy and can be done in the campaign management section of your account. In addition to seeing the data in the interface, you can choose to download reports to one of the many available formats (such as .pdf or Excel.csv) as well as schedule reports to be e-mailed on a regular basis to account users.

Getting ready

If you would like to schedule reports to be automatically e-mailed to specific e-mail addresses, make sure they are listed as users on your AdWords account. If they are not, you will need to invite them.

Here are the basic reports I recommend you run on a regular basis:

  • Campaigns
  • Ad groups
  • Keywords
  • Ads

How to do it...

To view, schedule, and download AdWords reports, follow these steps: ...

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