O'Reilly logo

Advertising on Google: The High Performance Cookbook by Kristina Cutura

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Generating the remarketing code

The first step of setting up remarketing is adding the remarketing code to your website. You'll need to access this code in your AdWords account, where it might be pre-populated already for you. If not, you can easily set it up.

You can also create remarketing lists through Google Analytics by editing your Analytics tracking code. For additional details about setting up remarketing lists through Google Analytics, see the article at https://support.google.com/analytics/answer/2611270?hl=en&ref_topic=2611283.

Getting ready

You'll need to have an AdWords account to use Google's remarketing. You'll also need to add the code to your website, so make sure you have access to the website's code or get in touch with your webmaster, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required