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Advertising on Google: The High Performance Cookbook by Kristina Cutura

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Creating rich image ads with Display Ad Builder

Google's Display Ad Builder is a tool that helps you easily create image ads without any prior graphic design experience. The tool is available for free to all advertisers using Google AdWords.

Getting ready

Prepare product images or company logos you'd like to use. Make sure that you own or have the necessary permissions to use the images you plan to leverage.

Review your search ad text performance to find descriptions, special offers, and call-to-action phrases that perform best for you. You'll want to add these phrases to your image ads as you build them with the Display Ad Builder tool.

How to do it...

To create image ads using Google's Display Ad Builder, perform the following steps:

  1. Navigate to the ...

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