O'Reilly logo

Advertising on Google: The High Performance Cookbook by Kristina Cutura

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Creating a conversion goal in AdWords to track leads or sales

I recommend setting up conversion tracking before you run any AdWords campaigns so that you can properly measure them right from the start. Rather than optimizing for just clicks, you should optimize your campaigns for conversions or visitor actions that you care about, such as sales or leads.

Getting ready

First, decide what actions you'd like to track on your website. For many online businesses, sales is the end goal. However, you could track a variety of other behaviors that signify engagement, such as lead submissions, whitepaper downloads, sign ups, and views of key pages.

You can also track multiple conversions in AdWords by creating separate conversion actions in your account.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required