Abbreviations
AOL |
America Online |
ASA |
Advertising Standards Authority |
ATC |
Australian Tourism Commission |
BA |
British Airways |
BWA |
Brand Western Australia |
BBC |
British Broadcasting Corporation |
BTA |
British Tourist Authority |
CEO |
chief executive officer |
CTC |
Canadian Tourism Commission |
DCMS |
Department for Culture, Media and Sport |
ESP |
emotional selling proposition |
EU |
European Union |
FTSE |
Financial Times Stock Exchange index |
G7 |
Group of Seven |
GDP |
gross domestic product |
HRHB |
Hard Rock Hotel, Bali |
HTML |
Hypertext Markup Language |
IGTA |
International Gay Travel Association |
IPA |
Institute of Practitioners in Advertising |
IT |
information technology |
PR |
public relations |
SQW |
Segal Quince Wicksteed Limited |
SWOT |
strengths, ... |
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