Advertising for People Who Don't Like Advertising

GOOD BYE.

This is difficult: concluding a book whose purpose was to ask questions, not reach conclusions.

But let’s have a go because, as it happens, we’ve picked up lots to consider.

In these pages, Stefan Sagmeister shared his suggestions for how to make working life less like work and more like life – balanced, saner.

Steve Henry offered a prophecy for advertising that didn’t include adverts, but did involve a continual, more egalitarian dialogue between brands and customers.

Hans Aarsman took us on a trip to the misty netherworld where advertising ...