Advertising for People Who Don't Like Advertising

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It’s beyond a cliché to state what we’re about to state but let’s state it anyway – for the sake of clarity, if not insight.

Here goes. The Internet is an enormous, magical, terrifying, brilliant, endless miracle that has changed all our lives beyond recognition. It has revolutionized, and continues to revolutionize, all aspects of business.

It does so in time-spans that are ruthlessly short.

The “new industries” of a decade ago are now about as relevant as a weaving loom in a pre-Industrial Revolution crofter’s cottage. When was the last time you went into a DVD rental store? And if your answer is “recently” then why? (Besides asking for directions to the Mac shop.)

But while our upheavals may be fast, technology-driven and ...