Advertising by Design, 3rd Edition

ACKNOWLEDGMENTS

Thanks to Dr. Dawood Farahi, president, Kean University; Dr. Jeffrey Toney, provost, Kean University; David Mohney, dean, Michael Graves College at Kean University; and Rose Gonnella, associate dean, Robert Busch School of Design at Kean University.

Thanks as well to John Wiley & Sons executive editor Margaret Cummins. Also at John Wiley & Sons, my thanks to Amanda Shettleton, Lauren Poplawski, and David Sassian.

I must also thank all the brilliant creatives whose work appears in this edition and those who contributed to this book: Chris Adams, Rosie Arnold, Scott Carlton, Rolando Cordova, Gerard Crichlow, Scott Goodson, Mark Jackson, Guilherme Jahara, Gian Carlo Lanfranco, Sophia Lindholm, George Lois, Fernando Mattei, Milton Melendez, Justin Moore, Stephani Pomponi, Jon Randazzo, Manik Rathee, Alan Robbins, Kevin Roberts, Bill Schwab, Dave Snyder, Darren Spiller, and Sacha Traest.

I am indebted to the agencies and companies who granted permission to include their advertising for this edition and the previous editions. Thank you to all the folks who made this happen: Nils Andersson and Helena Zheng, Y&R, Beijing; Kristine Bender, WATERisLIFE.com; Mathilde Block, Leo Burnett France; Amy Bradley, IBM Corporation; Katrina Cabrera, AKQA; Clare Chick, Clemenger BBDO Melbourne; Nicola Conneally, StrawberryFrog; Ellyn Fisher, Ad Council; Rachele Greenberg, Psyop; Susan Irwin, McCann New York; Eva Langley, Mower; Laura Maroldt, DDB Tribal; Lynsay Montour, VML; Lisa ...