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Advertising A New Approach (RLE Advertising) by Walter Taplin

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5

Competition

 

THAT the study of advertising in the previous chapters should have involved matters of ‘human interest’, such as the nature and development of wants and the rights and wrongs of persuasion, should not be surprising, since what we are confronted with in advertising is one of the most massive possible attempts to influence the conduct of human beings—an attempt which by its sheer weight and long continuance could hardly have failed, if only by accident, to get well below the surface of behaviour.

To discover that complicated issues are involved in advertising is not of course to defend the advertising business. All we have found so far is that advertising may not always and necessarily be useless and harmful and that, anyway, it ...

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