Foreword
I went to the Cannes Advertising Festival last year, and as I was walking up the red carpet with the stairs lined with photographers and half the ad people in tuxes and gowns, I started thinking that Scorsese and Almodóvar walked up these same steps a few weeks back at the Cannes Film festival. Maybe they deserve the press and glamour and all that, but this crowd? No. At the end of the day I sell candy. I’m also a satellite TV salesman and a travel agent. The people I walked up the red carpet with at the Grand Palais were car salespeople and hawkers of sugar water.
So keep that in mind. In the advertising world, words like “legendary” and “genius” are thrown around a lot, but at the end of the day the only legendary thing these people ...
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