Contents
Chapter 1. Chris Raih, Co-Founder and Managing Director, Zambezi
Chapter 2. Kristen Cavallo, Chief Strategy Officer, Mullen
Chapter 3. Luke Sullivan, Advertising Department Chair, Savannah College of Art & Design
Chapter 4. Mike Hughes, President, Martin Agency
Chapter 5. Susan Credle, Executive Creative Director, Leo Burnett USA
Chapter 6. Marshall Ross, Chief Creative Officer, Cramer-Krasselt
Chapter 7. Edward Boches, Chief Innovation Officer, Mullen
Chapter 8. Doug Fidoten, President, Dentsu America
Chapter 9. David Oakley, Co-Founder and Chief Creative Officer, BooneOakley
Chapter 10. Anne Bologna, Managing Director, MDC Partners
Chapter 11. Jayenta Jenkins, Global Creative Director, TBWA Chiat Day
Get Advertisers at Work now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.