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Advertisers at Work by Tracy Tuten

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Craig Allen

Creative DirectorWieden+Kennedy

Craig Allen is a creative director at Wieden+Kennedy (www.wk.com) in Portland, Oregon. He earned fame and recognition as an art director/copywriter, working for the last several years with partner Eric Kallman on accounts such as Old Spice’s “The Man Your Man Could Smell Like.” Allen’s early work in the industry was at TBWA/Chiat/Day in New York, where he (with Kallman) became known for their innovative work for Skittles. In 2010, Allen and Kallman were named among Creativity magazine’s top 50 creatives in the industry.

Tracy Tuten: How did you come to be in advertising? Did you grow up wanting to ...

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