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Advertisers at Work

Cover of Advertisers at Work by Tracy Tuten Published by Apress
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Jayanta Jenkins

Global Creative DirectorTBWA/Chiat/Day

Jayanta Jenkins is global creative director with TBWA/Chiat/Day (www.tbwachiat.com), the agency known for the iconic 1984 Apple ad, where he is responsible for managing and creating the global integrated marketing communications for Gatorade. A graduate of Virginia Commonwealth University (VCU) with a BFA in fashion art and advertising, Jenkins began his advertising career at The Martin Agency in Richmond, Virginia, and then went on to work at Wieden+Kennedy in Portland, Amsterdam, and Tokyo, where he created and produced integrated campaigns for Nike Basketball, Nike Running, EA Sports, ...

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