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Advertisers at Work by Tracy Tuten

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Edward Boches

Chief Innovation OfficerMullen

Edward Boches is chief innovation officer at Mullen (www.mullen.com), an independent full-service agency within the Interpublic Group of Companies (IPG). Mullen integrates disciplines from creative to digital marketing, public relations and social influence, media planning and buying, mobile marketing, direct response, and performance analytics. Mullen specializes in what it calls an “unbound” approach to marketing, a term that Boches pays homage to with the name of his blog, Creativity Unbound. Boches has been with Mullen since its early days, working in the creative department, ultimately as chief ...

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