You are previewing Advertisers at Work.

Advertisers at Work

Cover of Advertisers at Work by Tracy Tuten Published by Apress
O'Reilly logo

images

Kristen Cavallo

Chief Strategy OfficerMullen

As chief strategy officer, Kristen Cavallo leads planning, analytics and business development for Mullen (www.mullen.com), an agency built to work with ambitious thought leaders like JetBlue, Google, NOOK by Barnes & Noble, Zappos, iRobot, and LivingSocial. In 2011, Mullen was named an Advertising Age A-List agency, as well as a Fast Company Most Innovative Company.

A strategic storyteller, Cavallo spent 15 years planning strategy for Volkswagen, NASCAR, Coca-Cola, Hanes, Kohler, Charles Schwab, and Miller Brewing. For her work on VW’s “Drivers Wanted” campaign, she was awarded the 4A’s Jay Chiat ...

The best content for your career. Discover unlimited learning on demand for around $1/day.