Advertisers at Work

Acknowledgments

This book would not be possible without the complete willingness and openness of the eighteen people who participated as interviewees. They made this book what it is. Every aspect of value a reader may experience from the book is tied to their experiences, stories, opinions, and advice, and above all else, their willingness to share all of that with those they’ve never met.

Many of these advertising greats were supported and, yes, even gate kept, by agency professionals. I relied heavily on these professionals for their organizational skills and helpfulness.

I thank Bart Cummings, who provided an example of excellence for me to use as a benchmark and as inspiration.

I thank Jeff Olson, who developed the concept based on the ...