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Adventures in Experience Design by Anna van Slee, Carolyn Chandler

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Storytell!

You’re About to:

Get branded *

Write your own bible

Give an elevator pitch

Get a crash course in marketing **

* Don’t worry, no hot irons are involved!

** Good thing we’ve been designing helmets!!

Image

Did You Know?

Storytelling predates the written word. Humans passed spoken-word stories from person to person until we developed the ability to communicate with letters, numbers, and pictures.

Some storytelling conventions resonate through the ages. Variations on the opening phrase, “Once upon a time,” have appeared in literature since 1380. The equallyubiquitous closing line, “Happily ever after,” has been around just as long, but it didn’t ...

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