Recommendations for Coaching Researchers and Evaluation Consultants

With hindsight from our experience with the study, we also offer a few suggestions to fellow researchers and consultants embarking on the evaluation of coaching initiatives:

1. Keep the survey material brief and digestible.

2. Ensure that the language used in the surveys is not laden with professional coaching or research jargon, but instead is couched in language meaningful to business executives.

3. If possible, use a pre-post design and link expectations to outcomes.

4. Include the “coaching triad” (that is, coachee, coach, and manager/sponsor). The views of each stakeholder group are different, and each is valuable. Develop a practical strategy to maximize participation ...

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