The Importance of the Individual
Part of the challenge and the excitement for the coach at the beginning of every new coaching assignment is that clients are unique in that they exhibit a unique blend of behaviors and characteristics, they are in a unique situation, and they have unique needs. The coach may use a variety of standard instruments and methods to better understand behavior and motivation, but all are in the service of understanding the special combination that comprises that individual. Although most coaches would agree that every client is a unique individual, coaches—like all humans—have a propensity to generalize and use stereotypes that may bias their judgment and decision making. Before considering characteristics such as gender, ...
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