Chapter Fifteen
WHAT CLIENTS WANT
Coaching in Organizational Context
How can a client or practitioner make sense of the increasingly complex array of coaching services, definitions, and approaches available in the marketplace? The pressing need is for a simple, pragmatic model of what clients want based on the characteristics of their organizations. As the coaching field matures, the need for organizing schemas that permit knowledge sharing becomes more important. The model presented in this chapter will help readers make predictions about client requests and design solutions that address client needs in the organizational context.
In our experience of working with hundreds of companies on six continents through ...
