Chapter Five
THE CLIENT
Who Is Your Coachee and Why Does It Matter?
In today’s global, fast, tumultuous environment our lives are changing in fundamental ways. The pace of both work and life has accelerated, and clients are bombarded with new demands at every turn. Today’s environment has been affected by many factors such as globalization and the integration of the world economy, a fiercely competitive marketplace, demographic diversity in domestic and global workforces, and technological advances in communication that result in 24/7 work cycles.
Clearly, today’s work climate affects who our clients are and what they need from coaching. Coaches must adapt their approach to meet the needs of the increasingly ...
