Chapter Two
THE COACH
Ready, Steady, Go!
The largest corporate contract in executive coaching industry to date was on the line. In 2003, Dell Corporation was seeking to organize its disparate coaching activities into a coordinated effort under one vendor. Dell would offer coaching to its top six hundred executives around the world, with two hundred of them expected to engage a coach in the first year. Any firm lucky enough to earn this business would gain immediate credibility in the executive coaching industry.
Although our coaching firm already contained a decent pool of independent coaches (over five hundred), Dell required coaches in more locations (and some more exotic ones) than we had at the time (such as Panama City, ...
