Advances in Business, Operations, and Product Analytics: Cutting Edge Cases from Finance to Manufacturing to Healthcare

Preface

The field of business analytics continues to gain momentum as more organizations begin to emphasize its importance in improving the effectiveness of the decision-making process. Thomas H. Davenport perhaps did the most to thrust the limelight on the field with his seminal 2006 Harvard Business Review article, “Competing on Analytics,” which he and coauthor Jeanne G. Harris later expanded into a book with the same title. In the decade since Davenport’s initial publication, business schools around the world have rushed to ensure that their curricula reflected the analytics trend. Many programs have even established “business analytics” concentrations or minors that can enhance the value of students’ degrees.

The interesting thing about ...