Part III. Implementing Google Analytics
Part III provides a detailed description of everything you need to do in order to collect visitor data—from creating an account to installing the tracking code in a best-practice manner.
Following this, we look at the configuration of goals, funnels, filters, and visitor segmentation. Finally, "Google Analytics Hacks" is a workaround chapter for when you have bespoke requirements.
If you are a webmaster or web developer, this section is for you. However, in keeping with this book's philosophy, the content is not aimed at programmers, so we keep technicalities to a minimum. You should, though, at least be familiar with HTML and JavaScript.
In Part III, you will learn to do the following:
Chapter 6 Set up a Google ...
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